Unit 4-Evaluation

Evaluation

Strengths and weaknesses throughout the project.

Strengths:

I thought I had strong relevant questions.

I’ve asked as many people as I could

I feel I’ve compiled all my results into clear graphs and tables

The presentation of my results were clear and most people understood it

Weaknesses:

I didn't give the questionnaires to any of my family members

I only managed to get back fifteenth questionnaires instead of the full twenty

I only asked people from the media area and not at the crib or somewhere else

Anything you may change next time?

I would’ve asked more people from a variety of areas(crib etc.)

I also would’ve asked my family members

I would try and get all the questionnaires completed

Why is it important is it to do contextual research?

It is important because the context is vital to having a frame to work in; it gives you a clear objective path as you can narrow your research and findings down so you only get relevant information.

Discuss why you have used the research methods you have used for this project.

I mainly used primary research for my questionnaire as I knew the demographic I would be giving the questionnaires to; secondary research may not be reliable as I may not know the demographic of all the people that answered their questionnaires. I used secondary research for my presentation and drink and advert analyses

Have any specific research methods altered your ideas throughout the project?

Yes, whilst I was researching the bottle designs for my questionnaire it gave me ideas for my own bottle designs. For example when I was compiling images of bottles for my questionaire I decided I wanted my bottle to have the same top as the "Fruit Shoot" bottle and the length of the "Ribena" bottle(pictured below).

Eventually I found a bottle design that would work well with my theme and it fit the criteria I wanted(Pictured below).

How has being aware of historical influences affected your decisions?

I was just going to begin with the 18th century on my presentation but as I learnt about the history of advertising in more detail I decided to date the presentation back to Ancient Egypt and before. Also during my presentation I decided to not only use posters as examples of advertising and so I used more timely example, for example tv adverts.

What skills have you developed?

I feel I’ve developed my research skills; in the past I would’ve only skimmed through some research and not read it in detail but now I delve deeper into the research to help expand any context/points. I can now properly create questionnaires with proper formatting.

Now what? How might you develop your research techniques for next time?

I will branch out more so I can give my questionnaires to a range of people from different sections of the college and from outside of the college(friends, family etc.). I will also spend much more time looking in depth into certain aspects of the subject.